These tips are suited for small business owners who manage their own social media marketing. If you have plans to go away on a well deserved holiday during the festive season, now is a good time to plan your social media campaign, so here we go:
– Know which social platform that will inspire people, connect with your brand, who will share your campaign, start a conversation and more importantly buy your product. Review the platforms you have been using and look at who’s engaging with what content.
– If you want your audience to take action, develop a campaign that has compelling content. Using strong, authentic imagery gets more people to remember information.
– Your content is what will motivate your audience to act. So get creative, there’s plenty of inspiration on the internet to give you some idea’s.
– Always check the guidelines for each social platform. If you intend to pay for the campaign to be distributed to a wider audience, you will need to understand best practice for each social platform.
What challenges have you encountered with your last social media campaign?
Want to bounce some idea’s or need some help to identify and develop a new strategic social media plan? We would love to help you. Contact us and let’s talk firstname.lastname@example.org / +61 439 999 820