FNQ Field Days, a biennial event that takes place in Mareeba, attracting 18000 people in 2015. The event brings together the agricultural industry in Far North Queensland to showcase innovation, the latest trends and provides for networking opportunities from key decision makers within the industry.
This event has been attractive for vendors such as automotive dealerships and finance brokers to increase brand awareness , build new community partnerships and of course, increasing revenue streams.
Participating in any events require a fair amount of planning on budgets and engagement strategy. Planning ahead allows you:
to secure a prime spot to position your products (keep in mind prime spots can cost a little extra)
prepare any marketing collateral
to prepare a team who will act as your brand ambassador (encourage them to use your social media channels on the day of the event to increase engagement)
to organise logistics, travel, accommodation, IT and AV, financial procurement and management
Make it a quality experience for your prospects, this will only increase engagement and participation rates. This is an opportunity to take your product / service to people who don’t often visit your place of business. So make it count, this can be a big investment for small to medium size businesses.
If you think FNQ Field Days is the right fit for your business to participate in, let us know we would love to help you with your planning.