Adding experiential marketing into the mix can be highly effective for your brand. Its about creating an amazing experience for your customers. If you have the budget to challenge the status quo, use this tactic to maximise impact, spark the imagination and inspire.
Make it visually engaging and interactive – in our opinion, having a product stand alone in some shopping centre doesn’t really have any impact. Not unless you have some clever call-to-action to drive enquiry. Check out this case study for a Kia Activation
Experiential marketing doesn’t always take place at shopping centres. You can have your product displayed at local events, movie theatres, airports or even at your own place of business. Keep in mind managing logistics when taking products off-site requires planning ahead (budgets included).
Need some inspiration? Here are some samples for your viewing pleasure.